Starting up the second time with Jonny Mirkin.

Starting up the second time with Jonny Mirkin.

Jonny Mirkin joined one of our Founders’ Breakfasts late last year. A familiar name in the NZ startup world, you may know him from his earlier venture Nomos One, or Givenwell, which launched in August 2024 and is already expanding into Australia.

At our Founders’ Breakfast, he shared the good, the bad, and the ugly, but more importantly, the lessons he is applying this time around. We took some notes.

How DO you test the desirability of an idea or startup?

How DO you test the desirability of an idea or startup?

You may have heard us talking about validating an idea, and part of that is to test the desirability of the idea. Desirability Validation is used to de-risk an idea and test the solution, without building it first. This helps to save you time, effort and money. It also helps to give you confidence that the problem is worth solving; and that people will pay for the solution. 

But… how do you actually do that?

Business In A Box: An Otago Polytechnic & Startup Dunedin collab

Business In A Box: An Otago Polytechnic & Startup Dunedin collab

A box of random items, a few hours of ideation and two days to make a business. A pretty impressive feat for the 2025 cohort for Bachelor of Applied Management at Otago Polytechnic!

We had the pleasure earlier this week of stopping in on the Applied Management students for a workshop as part of their Business in a Box challenge - keep reading to find out how it all went down!

Janine Kapa - Startup Dunedin's Board Spotlight

Janine Kapa - Startup Dunedin's Board Spotlight

Startup Dunedin is lucky to have a board made of people who really go to bat for Dunedin and our entrepreneurial community. We’re stoked to have some awesome new faces on our Startup Dunedin board; including this week’s spotlight on Janine Kapa!

Janine brings with her a passionate involvement in Māori education spanning 30 years, with leadership roles across compulsory and tertiary education sectors, both locally and nationally. Keep reading for more about her and her journey.

Lean Canvas

Lean Canvas

At Startup Dunedin, we are big fans of the lean canvas, and we have recently revamped it to be easier and simpler than ever!

If you're currently working on a solution or have an idea, it's a great idea to take a look at a lean canvas to help you plan and focus on customer validation and problem-solution fit. Our new blog is here to help you do just that - take a look below.

Our Christmas Gift Guide for 2024

Our Christmas Gift Guide for 2024

The Christmas period can be a minefield for those of us with a long list to buy for! If you’re looking for some awesome gifts for your friends and whānau, why not support Ōtepoti Dunedin and shop local this time around? 

The good news is that there’s loads of options from Dunedin businesses to tide you over - here’s a list of some of our top options for 2024.

Note: This list is by no means exhaustive! There’s far too many amazing businesses, startups, and organisations in our city to count - a great place to start for further research is here: https://www.dunedinnz.com/ 

Operational Tech Stack

Operational Tech Stack

Your tech stack is the set of technologies you use regularly. It can include how you keep track of your accounts, manage business operations, projects, collaborative tools, comms platforms, asset management, and more. 

You’ll find a list below of the different tools and technologies used by the startups who came along to our Distiller Incubator founders’ breakfast recently! Keep reading for our founders’ most-used tools.

No Code vs. Low Code: What is it? and how can it help scale my idea?

In the ever-evolving landscape of startups No/Low Code website building platforms are proving to be a game-changer; they put the power to create snazzy business pages and apps in the hands of everyday founders through intuitive graphic interfaces. At Startup Dunedin we're passionate about equipping entrepreneurs with the tools they need. So today we’re checking out the No Code world and passing on some starting points for you to consider for your business idea!

Audacious student showcase 2024

Audacious student showcase 2024

The energy in the room at last night’s Audacious showcase was buzzing, with our Ōtepoti startup ecosystem coming together again to celebrate the amazing work from this year’s cohort of hardworking Audacious students!  This year, a massive 72 students from all areas of study at Otago University and Otago Polytechnic were involved in Audacious. With drinks in hand and the best spicy tortilla chips in the world (quote us on that - go on), we took our seats to cheer for the hard mahi, pivots, reworks, and new beginnings of our Audacious participants.

3 tools to help you plan your startup

3 tools to help you plan your startup

3 top tools to help prioritise your time and give you more headspace when starting a business.

The first thing to remember is that the best way to reduce your time money and resources is to focus on validation.

Validation can be seen as three parts of a Venn diagram; where all three parts overlap is the “sweet spot” that indicates the best chance of a successful business. The three parts of the Venn diagram are Desirability, Viability, and Feasibility.

Meet the Faces Behind Startup Dunedin

Meet the Faces Behind Startup Dunedin

Kia ora to our vibrant and ever-growing Startup Dunedin community! You might have noticed a little bit of change around the Startup Dunedin space lately. As our General Manager Rachel Butler has begun her parental leave, we’ve welcomed some friendly new faces to the team. 

So, as we prepare to say goodbye to 2023 at the end of this month, we reckon this is a great time to introduce (and reintroduce) the dedicated individuals you’ll meet with - or run into at Strictly Coffee - behind the scenes at Startup Dunedin.

Student startups at the Young Enterprise Scheme Regional Finals 2023

Last night, Ōtepoti gathered together to uplift and celebrate local secondary school students working on new ideas at the Young Enterprise Scheme Regional Finals. Startup Dunedin came along and celebrated with a full table this year - with our founders, Distiller Incubator & Audacious alumni, and Startup Club president in attendance!

For those of you who haven’t crossed paths with them yet, Young Enterprise is is an experiential programme where year 12-13 students in New Zealand set up and run a real business. 

The regional winners will get flown to Wellington to participate in the national finals - something that Dunedin has become pretty familiar with over the last two years as Dunedin students - Abalro Health and Sole Haircare - have won the national title two years in a row!

Albalro also took the stage tonight, as alumni and speakers. Co-founded by Abby Green and Alex Livingston, Abalro took out the top prize two years ago, so they had a lot of empathy and insight for the nervous students waiting in the wings. 

Since that day, they’ve taken out the Polson Higgs Premiere award at Audacious, and are now one of the teams in Startup Dunedin Distiller Incubator.

Want to hear more about the awesome pitches? Keep reading!


Abloom Tea -  Bayfield High School

First across the stage was Abloom tea, which aims to create a stress-relief tea with Ayurvedic ingredients and eco-friendly packaging. Their destress tea is infused with Cardamom and cinnamon, it's 100% organic and features passionflower, chamomile and Ashwagandha. You can find Abloom tea at Dunedin's very own Taste Nature stores!


Cloud 9 Hydrations - Otago Boys High

Next up were Cloud 9 Hydrations from Otago Boys High. The team was dedicated to tackling a pretty big, and pretty common problem: low mood, motivation, and mental health challenges that affect many people. Dopashot is the solution they came up with - a natural mental health and well-being drink in a ‘shot’ formula.


EmpowHer Mind - Cromwell College

Anthea Husein has created beautiful, ethnically diverse children's storybooks that encourage young girls to pursue STEM (science, tech, engineering and maths) careers, which are generally male-dominated.

With every 5 books sold in NZ, one is then donated to children living in Fiji. By doing so, EmpowHer mind are helping with bridging the educational gender gap in the Pacific Islands, and will be joining the regional winners in Wellington this year to receive a special prize.


Rejura - Otago Girls High

This team are solving a problem after they noticed issues with something they themselves use every day - mascara!

Rejura is a natural mascara removing oil designed to be gentle on the eyes, and focus solely on the eye area. Rejura even gave us a live product demonstration - which was enough for two people sitting at the Startup Dunedin table to purchase it, immediately. 


Wavea - Otago Girls High

Wavea have created a versatile, sustainable, and stylish solution for the under-explored beach-wear market, and found a way to support their community in water-based activities at the same time. Their product, the Skash, is a towel that can triple as a cute skirt, a seat cover, and a picnic blanket. 


This year, the quality of the pitches were just amazing - every single team had put in some serious hard mahi to get their businesses out of pen & paper and into the real world. 

Want to know who took out the big prize? Drum roll, please… Abloom Tea! 

With such an impressive pitch, a thorough go-to-market strategy, and careful consideration for what their product target market was looking for, the Abloom team can now give themselves a huge pat on the back -and get ready to represent Dunedin on the National stage in Wellington!

Congratulations to all the amazing tauira on what they’ve managed to achieve in just the space of months. We really can’t wait to see where this will take you all next.