If you are over 50 and have started your own business, or you are keen to, you are in good company!

Forget the myth that it’s the young and tech savvy leading the way with new businesses. In the USA the highest rate of business startup activity is amongst people aged from 55 to 64. In Australia, over one third of new businesses are led by people 55+.

Here in New Zealand, many people over 50 are doing life and work in different ways. There is a significant growth in senior entrepreneurship as a legitimate pathway. Globally, seniors are the fastest growing segment of entrepreneurship!