A comprehensive look at improving your organisation’s public relations and reputation, with hands-on training in identifying and compiling press releases and online content that reinforces your brand message. This workshop is delivered by Emeritus Professor Brendan Gray, Otago University’s leading PR lecturer.
Public relations (PR) in a digital context
Writing news stories
Interview skills workshop
Improving relations with on-line and traditional news media
Conclusions: News release and fact sheet template
Presenter: Brendan Gray – Gray Lake Communications
Brendan has a background in Public Relations and for many years has run the post-graduate PR programmes at Otago University.