Marketing your game can be quite daunting at times. Heck, at times it’s overwhelming for an experienced marketing professional, like myself! However, there are a few exercises, theories, and tips of the trade that you can do and follow to make your marketing process a lot easier.
In this two part workshop, Code will break down essential marketing practices step by step. You’ll learn how to define your game’s Key Pillars, use Quantic Foundry to pinpoint your audience, and leverage Steam as a research tool to find out what your audience wants and cares about.